L.A. Girl Pro Conceal HD Concealer | Review

Concealers are the thing I love to try out most since it’s a staple in my makeup routine. After seeing the L.A. Girl Pro Conceal HD Concealers almost everywhere, I just had to see what the hype was about! I believe I first discovered L.A. Girl via Instagram. Having following numerous beauty accounts on Instagram, I constantly came across makeup artists cream contouring and highlighting with these concealers. Witnessing the magnificent results I knew I had to buy a couple (thinking I would turn into the gorgeous models in the videos).

I purchased two L.A. Girl Pro Conceal HD Concealers in the shades Pure Beige and Toast via Amazon for around £5 after looking at swatches and trying to debate which shades would best match me (it’s always a killer isn’t it girls?).

Here’s what L.A. Girl claim about their infamous HD Concealer.

Crease-resistant, opaque coverage in a creamy yet lightweight texture. The long-wearing formula camouflages darkness under the eyes, redness and skin imperfections. Provides complete, natural-looking coverage, evens skin tone, covers dark circles and minimizes fine lines around the eyes.

Let’s talk packaging. 8g of this HD Concealer is housed in a basic plastic tube with a brush-tip applicator.


The shade range of this comes in a whopping twenty one shades ranging from Porcelain to Mahogany, which is pretty damn amazing if you ask me! I don’t think I’ve ever come across that many concealer shades in one range before! I think this is truly impressive because there is most definitely a shade for everyone.

The shades I purchased as mentioned earlier are Pure Beige and Toast. Pure Beige is a Yellow-toned Beige. It isn’t as light as I’d expected it to be but I can still work with it. Toast is a slightly cool-toned Dark Brown, which I love to use for cream contouring.

This concealer is very creamy and hydrating. A lot of people compare this drugstore concealer to the very popular MAC Pro Longwear Concealer. If I’m honest, I don’t see it. They are nothing alike and I’ll get to that in a bit!

The formula of L.A. Girl’s Pro Conceal HD Concealers is very light-weight, possibly the most light-weight formula I have ever tried in a concealer. In my personal opinion, the coverage is a slightly disappointing. Having heard everyone rave about how it’s a dupe to MAC Pro Longwear with the same coverage, just added hydration, I was excited to get my hands on an impressive dupe. To my disappointment, the coverage is just light to medium.

Now you know I love my concealers. I like to think myself of a bit of a concealer enthusiast. I’m always looking for something to cover these ghastly under eye circles and while this does give them some coverage, it’s not as much as I expected. It is definitely buildable, but still on the light side for me. I much prefer this concealer in Toast for contouring, by a long shot. It’s a very natural looking concealer. I find that it fades on me throughout the day too. Although this concealer is very creamy it does not crease, and it’s very easy to blend, when using the right tools.

I’ve applied this with many different tools and I find my damp Real Techniques Miracle Complexion Sponge or Beauty Blender works best with this product. I squeeze the product out of the tube and apply it onto my under eyes using the brush-tip applicator, then blend it out with my makeup sponge. I used this with my Zoeva Concealer Buffer Brush once and it was the worst mistake I ever made. It didn’t cover anything (I think it was the brush/my technique)!

Although the packaging is quite unique, there are some cons. When these concealers had first arrived I did have some trouble with getting the product out of the tube. I thought the packaging was going to burst from the amount of pressure I was using in attempt to get the product out! Another thing to watch out for is the separation of the product and oil. I normally shake them before I use them because if not, oil leaks out of the applicator with no pigment.

For contouring, the shade Toast is perfect. I do think when I run out of this I will probably repurchase a different shade just out of curiosity, but I am really loving this product a lot. I recently changed the way I contour and incorporated this into my routine. I can’t see myself liking anything as much as this! Like I said, this product is really easy to blend, but when contouring the trick is to not over blend. Sometimes I’ll go overboard with blending so much that I just look like I have mud patches on my face. That’s where the Pure Beige concealer can come in handy I guess, to correct it, but still. Blending is key. I use my Real Techniques Expert Face Brush for that. It’s amazing for blending liquid/cream products!

In Summary:


  • Extremely affordable.
  • Very wide shade range.
  • Lightweight formula.
  • Doesn’t crease.
  • Easy to blend.
  • Great for cream contouring.
  • Natural looking coverage.


  • No testers available in the UK.
  • Doesn’t provide Medium-Full coverage as everyone says.
  • Not a dupe to MAC Pro Longwear Concealer!
  • Fades throughout the day.
  • Packaging can be a bit fidgety.

Overall these are brilliant, affordable products for cream contouring and I would repurchase again. I’m not too keen on using the concealer under my eyes alone but I am obsessed with using them for contouring! These concealers are well-loved in the beauty world and they are good quality for the price. However, if you are looking for medium to full coverage for under the eyes, this may not be what you are looking for.

These LA Girl Pro Conceal HD Concealers are available via Amazon and eBay retailing for around £2-£6.

Have you tried these concealers from L.A. Girl. If so, what is your verdict on them?

Take care my loves, :kiss:



Louise Yafai

Louise is the founder of Non-Fiction Beauty. She studies Psychology, Sociology and Philosophy and has an addiction to sweetcorn.

1 Comment
  1. i bought my la girl concealer in Birmingham, you know the black/Asian hair shops they will always have american products. there is also one in west brom! i know what you mean about the coverage it just sits on top of my dark circles and kind of accentuates my little tiny spots.

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