Maybelline Fit Me Concealer Review

If there’s one thing the beauty blogosphere acknowledges (or talks about, rather) it’s the Maybelline Fit Me Concealer being a dupe for the NARS Radiant Creamy Concealer. I’m just going to establish that I have yet to try the NRCC, so this won’t be a post comparing the two. This will be however, a review (I’m a poet and I know it!).

I have seen many mixed opinions regarding the NARS dupe claim. Until I put this claim to the test I am currently trying to suss out the best drugstore concealers not only for myself, but for you guys. I do love my high end concealers, and I have turned my head to drugstore concealers for years due to such inadequate experiences with them. However, I’m really curious to sift and sort through the drugstore world to catch on the best products that work for me and may work for others. I have made it my mission. You can’t go wrong with budget beauty!

I wanted to try the Maybelline Fit Me Concealer after hearing so much about it being compared to the likes of NARS. At the time of purchase, there was an offer on in Superdrug which was buy one get one free so I thought why not stock up on concealers! Alongside this product I had to re-purchase my beloved Maybelline Eraser Eye Concealer Review (watch this space for concealer reviews!). Being the impatient little sod that I am I bought the only one they had in stock which was in the shade Sand 20 (£5.99). Turns out it was quite a good match for me!

In terms of concealers I love to go quite a few shades lighter to try and cover those pesky under eye circles, so I was mildly pleased the first time I tried this. I believe I started off applying this concealer with my Real Techniques Foundation Brush and often used a stippling brush I had from Beauties Factory. I then moved onto using my Miracle Complexion Sponge and I haven’t gone back to using a brush since. These two products work like a dream together.

Here is what Maybelline claim about their concealer from the Fit Me range:

It conceals without feeling heavy or looking cakey, skin appears brighter and awakened. It instantly conceals to help reduce appearance of skin imperfections. Coverage the way it was meant to be… even, natural and breathable.

• No oils, no waxes, no nonsense.

• Natural coverage that leaves skin the way it was meant to be…fresh, breathing, natural.

• Exclusive translucent base and lightweight pigments allow skin’s natural highs and lows to show through.

• Non-comedogenic, dermatologist-tested, ophthalmologist-tested, fragrance-free.

What’s good about this concealer is that it comes in six shades that caters to majority of skin-tones varying from light to dark. Unfortunately in stores such as Superdrug and Boots I never see the darker shades available but I am aware they are available for purchase online.

While some may think there are not enough concealer shades in this range, I would agree to some extent. For a drugstore concealer I think the six shades available are commendable as my dark skinned lovelies aren’t left out of the equation (whereas the shades available for The Eraser Eye Concealer… we’ll have words later!). What I really like is that the range of shades they have also vary in undertone. The shade I have is Sand 20 which carries a more neutral undertone. Not too pink, but not too yellow either.

Although the MFMC is a ‘gel’ concealer, it is quite creamy in texture and lightweight formula wise. Nothing about it feels ‘gel’ like at all. It’s just a standard liquid concealer to me. The coverage of this concealer is pretty good. If you know me, you know I love my full-coverage concealers. I never really used to settle for less. The MFMC has a medium to buildable coverage so it’s great for everyday purposes! I would like to say it is hydrating at first, but I feel throughout the day it can look quite dry once the setting powder has been applied. I would highly recommend prepping your under eye area with a hydrating moisturiser no matter what skin type you have. Despite the fact it can look dry, I feel the concealer reflects light quite well as it always seems to look lovely when taking photos using flash. I haven’t heard Maybelline claim anything about light-reflecting properties but that’s what I feel the product has as light bounces off it so well.

This slim plastic bottle of MFMC houses a doe-foot applicator (surprise surprise) as your bog standard concealer would do. The doe-foot applicator means it’s super easy to apply and it distributes the right amount of product. I’ve had this concealer for four months and it’s still going, although you can tell its days are nearly over.

Because this concealer has a lightweight formula, it’s very easy to blend and does not crease. I repeat, it does not crease! Well, for me that’s a big deal as almost every concealer creases on me. Hopefully that won’t be the case for you if you decide to try it out! One of my only qualms about this products however is how it looks when applied over spots (No I do not apply the doe foot applicator directly to my spots. Ain’t nobody got time for more skin demons!). I have found whenever I get breakouts and attempt to cover them with this concealer, the concealer spreads around the surface of the spot and tends to make it look crusty :weary:. Having said that, it’s great for not only concealing, but highlighting.

I generally love using this product as a concealer but recently I have been combining it with a more high coverage concealer and dotting this over it for a more highlighted look, it works pretty well! Another qualm of mine is the longevity of the concealer when worn. It looks amazing during the first few of hours but after that it seems to slowly lose its power.

Let the demo commence!

In summary:


  • Medium-Buildable coverage.
  • Blends easily.
  • Doesn’t crease.
  • Satisfactory shade range.
  • Affordable – only £5.99!
  • Great as a concealer and/or highlighter.
  • Works well with flash photography.
  • Lightweight formula.


  • Lasting power isn’t amazing.
  • Doesn’t work well covering spots.
  • Can often look dry once set – more effort in prepping your under eyes.

I would definitely repurchase this product again. I’ve used it so much it’s well and truly battered I really do like it and you can’t go wrong at the price of £5.99! This concealer lives up to its ‘breathable’ claim and certainly doesn’t look cakey on the skin. It works exceptionally well with it’s sibling The Eraser Eye and there is currently an offer at Superdrug at the moment where you can buy any two Maybelline products for £10.00… knock yourselves out!

What are your favourite drugstore concealers? I’d love to know!

Take care my lovelies, :kiss:

Louise Yafai

Louise is the founder of Non-Fiction Beauty. She studies Psychology, Sociology and Philosophy and has an addiction to sweetcorn.

1 Comment
  1. I’ve just run out of mine and I’m debating whether or not to repurchase because it’s possibly the lightest coverage concealer I’ve owned! Definitely agree about it being light-reflecting x

    <a href=””>TR’s Thoughts</a>

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